Hugo Boss finally launches -- BOSS -- its North American upscale watch collection. And it couldn't be soon enough. The new collection brings a fresh, new, bold look that young urban professionals crave.
The new BOSS collection features more than just time-telling devices. These Boss timepieces also add a unique and distinctive touch to one's style and prestige.
Hugo Boss has entered the international watch market with a strong global image, excellent price reputation and worldwide distribution presence. Since its establishment in 1923, Hugo Boss has maintained a successful distribution of clothing, fragrances and accessories, and will project that same expertise in the US launch of its watch line.