Bulgari is an Italian jeweler and luxury goods retailer. The trademark is usually written "BVLGARI" in ancient Roman style, and is derived from the surname of the company's Greek founder, Sotirios BoulgarisAlthough the company made a name for itself with jewelry, today it is a recognized luxury brand that markets several product lines including watches, handbags, fragrances, accessories, and hotels.
The company's Swiss subsidiary, Bvlgari Time S.A., is responsible for Bvlgari watch production. It was founded in 1980 and is headquartered in Neuchatel. Bvlgari Time SA employs about 500 people.
Today, Bvlgari watches make up approximately 29% of the company's total turnover. Bvlgari has started developing its own calibers and parts, including highly complicated mechanisms and basic calibers. The Bvlgari watch collection comprises the following lines: Bulgari-Bulgari, Assioma, Rettangolo, Ergon, and Diagono.