Concord Watch is part of the Movado group that owns Movado, Ebel, ESQ, Coach, Hugo Boss, Juicy Couture Watches, Lacoste, and Tommy Hilfiger watches.
Founded in 1908 in Biel Switzerland the brand was created to design watches with the American market in mind. Concord has made several innovations in its history such as being one of the first "private label" luxury watches to incorporate precious metals and gems in its watches. It was also the first company to make a wristwatch made of coins. In 1979 it had a major breakthrough with the invention of the Delirium Watch which was the thinnest watch ever made at the time at 1.98 mm thick. Subsequently a delirium 2 which was released which was even thinner at 1.5 mm.