The name of Switzerland Maurice Lacroix Watches condensed the decades of high quality watch production experience. Its brilliant history began in 1961, the company Desco Von Schulthess AG, located in Zurich acquires a watch parts factory in Saignelegier town of Jura provinces, produced exclusive brand to supply domestic and overseas markets.
In 1975, first watch with the name of "Maurice Lacroix" came out in Austria, and established the success foundation since that. The next year Maurice Lacroix enjoys popularity among Spanish market. Four years after that, Maurice Lacroix sales center also established in Germany. After 20 years of the first launched of watch, namely, 1995, Maurice Lacroix successfully open the American market, establish a global distribution network. In autumn, 2001, Maurice Lacroix S.A.originally affiliated to Desco Von Schulthess AG company was registered as an independent company. In 2002, Maurice Lacroix in Britain opened subsidiary company, finding ideal stronghold for the development of international business goals.