Porsche Design are not just another luxury brand. Creators of luxury men's watches, this famous brand name also appears on men's accessories such as luggage, pens, leather goods and the highly desirable range of Porsche sunglasses. Men's watches have been created at Porsche Design since 1972, including a number of world firsts such as the first watch with integrated compass - in 1978, and the first titanium chronograph - in 1980.
The Porsche Design watches will not appeal to everyone; there is no delicate craftwork such as engraving and detailing, no fancy decoration of visible components synonymous of many watchmakers. These are not showy men's wristwatches; these watches are minimalist with the emphasis firmly on functionality. The ethos of the brand, that of pure disciplined design results in perfect understated styling in the finished form - familiar to those discerning collectors with a knowledge of the Bauhaus philosophy, which unites art and craft with technology.
In the pursuit of design perfection Porsche Design watches have created a prestige sports watch in the form of the P6340 Automatic Chronograph. As the awareness of mechanical timepieces continues to increase these watches meet the demands of the brand-conscious wearer both in terms of design and quality - clearly a modern classic.