TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch Brands. The Swiss watch making legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer today is the first watchmaker ever to master luxurious Chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected in its partnerships with Team Vodafone McLaren Mercedes in Formula 1 and its two aces: Fernando Alonso, youngest ever and already two times Formula 1 world champion and Lewis Hamilton, GP2 world Champion in 2006. With two times Formula 1 world vice-champion and Scuderia Ferrari F1 driver Kimi Raikkonen, with world number 1 golfer Tiger Woods and WTA number 1 tennis player Maria Sharapova, Champcar four-time world champion Sebastien Bourdais, promising talent Bruno Senna as well as Hollywood and Bollywood icons Leonardo DiCaprio and Shah Rukh Khan, TAG Heuer more than ever epitomizes Sport and Glamour!