From 1853 to the present day, Tissot has continually surprised and delighted customers with its product innovation. A relentless pioneering spirit led the company from its foundation in the small Swiss Jura town of Le Locle, to a presence in 150 countries. From its first pocket watch with two time zones in 1853 to its revolutionary touch-screen technology T-Touch watch, Tissot has presented a series of firsts in terms of technology, materials, and design, going as far as creating watches made of rock, wood, and pearl.
From day one, Tissot was also dedicated to taking its innovations to destinations well beyond the Swiss borders. In 1858, the founder's son, Charles-Emile Tissot, left Le Locle for Russia and successfully sold Tissot savonnette pocket watches across this huge and influential empire.
Over the years many key figures have owned Tissot watches. In the world of pop culture there have been many big names to own a Tissot watch, including actress Sarah Bernhardt, singer Carmen Miranda, Elvis Presley, Grace Kelly, and Nelson Mandela. Football (Soccer) hero Michael Owen, pioneering female IndyCar driver Danica Patrick, and world champion MotoGP racer Nicky Hayden are just a few of the big sports icons around the world to have "sported" Tissot watches.