The history and collections of Corum
The adventure with Rene Bannwart. With his strong entrepreneurial spirit and watchmaking experience acquired from the most prestigious watch manufacturer, he found his own brand CORUM in 1955 with his uncle Gaston Rise.
Particularly fascinated by the word "quorum" which means the minimum number of person present and necessary to hold discussions and make valid decisions, however Rene Bannwart simplified the spelling to CORUM.
Right from the time of its creation in 1955 in La Chaux-Fonds. CORUM displayed a determination to position itself at the forefront of the Swiss watch industry.
The emblem, a key pointing skywards is a symbol of the mystery to be fathomed, the enigma to be resolved, of new territories to be explored, and o innovation. It also alludes to be inventiveness, tenacity and bold spirit required in order to attain the mastery of time.
In 1956, the first CORUM watch appeared on the market and the brand launched a veritable cascade of new ideas with great success. It was even recognized by its peers as one of the most creative in the industry.
In 1966 Jean-Rene Bannwart, the son of the founding father, joined the watchmaking company. He created the models which became Corum's trademark, in particular the admiral's Cup model.
The ADMIRAL'S CUP
In 1960, the first interpretation of the ADMIRAL'S CUP model paved the way for CORUM's success. This model celebrates 50th anniversary in 2010 and remains emblematic thanks to its history, which is inextricably bound up with major sailing competitions and prestigious sailors, as well as for its inimitable esthetic bases on a twelve sided case and a dial set off by twelve nautical pennants. These are its distinctive and unmistakable identifying characteristics.
ROMVLVS Introduced in 1966, the ROMVLVS model makes reference to watchmaking art in its purest form, and has made its mark on watchmaking history. This model is in fact the first watch to have the hours engraved in the bezel, a top case that is easily recognizable by its double-curving case. The collection is enriched continuously with classical complication.
